Starter Guide To Google Analytics

What Is Google Analytics

Google Analytics is a tracking software of google that tracks and reports website traffic. It is a free service that will allow you to track the behavior and visitors on your website. It will also find the performance of your website. It is the most widely used web analytics service on the internet. 

By using google analytics, we can find the following details regarding our website or blog.

• How many people visit my website?
• Where the visits from?
• Devices used to visit
• Which pages on website are most popular?
• What blog content do visitors like the most?
• How can I improve my website's performance?

Google analytics is connected to our website with a tracking code. It is a Javascript code in our analytics account.

Get Started With Google Analytics

To install google analytics, first you need is a google analytics account. If you have a google account, then we can set up google analytics with that google account. Set up of the account can be done in the following way.

• Login to your google analytics through the link google.com/analytics.
• Click Sign In on right side of the window.
• Click Analytics button and you will redirect to the following page.

• Click Sign Up button and it will redirect to the following page which shows the information of your website.

• Select the website tracking method, which will be default there. And setting up the account by adding account name.
• Setting up the property by adding the website name or blog name.
• Add the website or blog URL in the next text box with https:// certificate for the security of sites.

• Select the Industry category as per the website's requirement. For a blog we can add reference or other option.
• Choose the Reporting Time zone as per the working country. Here we can choose India. 
• After setting up the account click the Get Tracking ID button.
• You will get a google Analytics terms and conditions, which you have to agree by click I Accept.

• Then copy the Tracking ID in the format UA-XXXXX-XX and go to our blogger.
• Take settings > Other and paste Id on google analytics text box.
• Click save settings and go back to analytics page.
• Copy the tracking code. Because we have to install this on every pages of website to know the website status.
• Go to blogger. Select Theme > Edit HTML. Paste code inside the head section (before </head>)
• Click Save Theme.
• Now Analytics tracking code is installed.
• Then go to Google analytics. Click on All Website Data on the top left hand side and choose website data.
• Next step is to view the google analytics data. For this go to google analytics page and click Real time > Overview. Then we can get the real time tracking overview of our website or blog.

By this tracking report, we can know the current status of websites like number of visits, devices used to visit, time of visit etc. 

You may also like to read my previous post Verification of site ownership with Google Webmasters Tools

Sarika Vivek