SEO On-page Optimization Tips and Guidelines

On-page optimization is a webpage optimization practice in order to improve high position in search results. It includes both head and body section optimization.

SEO Optimization In Head Section

Head section optimization mainly focuses on the snippet. Snippet is the overview of a website which gives the page list description. 

Snippet includes SEO title, URL and meta description. Snippet can make more attractive using star rating, personalized result etc. It is rich snippet.

SEO Title Optimization:

Title is the focusing keyword with meaningful description. It should be three or more words with 55-60 characters including space and special characters. Title should be of 512 pixel width. Thus title can't include 70 characters. If the title is not given, then google will automatically take H1 tag as the title. There are some rules while writing seo title.

 Do's and Don'ts in seo title

• Title should be unique.
• Title should be impressive.
• It includes focusing keywords.
• Title should not be in full capital letters.
• No spelling mistakes and grammatical errors.
• Not too small and not too large.

URL:

URL is the address of the webpage. It is Uniform Resource Locator. Some url's include breadcrumbs which used as navigator.

Meta description:

It describes the content of the webpage. It will write inside the meta tag. Rules for writing a meta description are

• Description should be unique and attractive.
• No spelling mistakes and grammatical errors.
• Focusing keyword can be used in the contents.
• Pixel width can be 1024 px.

If meta description is not given, google will automatically take content as description. There is 155-160 character limitation for page optimization. But in the case of blog optimization, there should be below 155 characters. Because google will show the published date while publishing a blog.

Robots:

Robots.txt file will decide the crawling of pages on the website. If there is no robots <META> tag, the default is "INDEX,FOLLOW". 

SEO Optimization In Body section 

Header Tag Optimization:

H1, H2, H3, H4, H5, H6 are the body tags. H1 tag is the visible part or identity part of body section. It is generally used for main heading. 8-10 words can be used in H1 tag. If H1 is not relevant, google take heading from H2 tag. 

Content Optimization:

Content is the informative part of a website. Content can be text, link, images or any other things. The main part or visible part of content is anchor text which is hyperlink added to the text. Hyperlink can act as a reference link. So focused keyword should not be used as anchor text. Rules to be followed while content writing are

• Beginning sentence can include focusing keyword.
• Use simple sentences up to 20 words.
• Put space before full stop and comma.  

There are some myths regarding the use of focusing keywords. Keywords with bold, grey color and written before punctuation marks will higher the page rank. But Matt Cutts clarified that there will not be any change in the page rank by the use of this.

Keyword Density is the percentage of number of keywords appears on that page compared to the total number of words on that page. It is 2-5% in normal way. Keyword density depends upon the length of the content. 

Image optimization:

It is based on 3 factors 

• Alt name of the image
• File name
• Content near to the image

Authorship optimization

Authorship optimization is the way to connect the article authors with google profile. It disclose the identity of the author to the content readers. Attribute rel="author" confirms the authorship. Through authorship, it improves the validity and identity of the article.

How to do authorship optimization:

• Create google plus profile. 
• Give the label name on your page. Then click LINK button > Add URL of google plus profile > OK
• At the left top of the page, click HTML > Add attribute rel="author" into the anchor tag.
• Save the page.

To know more about search engine optimization, check my previous post Evolution & updates of SEO

Sarika Vivek